
Brewing Stories That Inspire Change
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The CMM Framework™

Discover
Stories begin with curiosity.
This stage honors origin, identity, memory, and meaning. It’s where raw truth lives before editing, before polishing, before performance. Discovery is about listening deeply, asking better questions, and uncovering what wants to be told.

Develop
Once a story is uncovered, it evolves.
This stage refines, shapes, and strengthens narrative through clarity, structure, voice, and artistic direction. Here, ideas mature. Moving from scattered thoughts to intentional storytelling ready for expression and experience.

Deliver
A story becomes a catalyst when it’s shared.
This stage is where narrative meets design, platform, and audience. Delivery transforms story into experience—whether through print, media, stage, community events, or immersive storytelling formats.

"Stories have power. They delight, enchant, touch, teach, recall, inspire, motivate, challenge. They help us understand."
Janet Litherland
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